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About Hero 2026

Our Story

What began in 1938 as a fuel and trucking operation in Watsonville has grown into a multi-generational organization with a strong presence across Northern California. After incorporating as Robinson Oil Corporation in 1964, the company expanded through a 1971 partnership with Coast Oil Corporation. Two years later, in 1973, the company began selling gasoline under the Rotten Robbie name, a memorable and lighthearted brand designed to reflect competitive prices and well-run stores.

By staying independent and family-owned, Robinson Oil Corporation has maintained a direct and personal connection to the industries we serve. We have evolved from a local operation into a regional network of 40 Rotten Robbie retail locations and comprehensive commercial fleet management services that help keep businesses fueled nationwide.

We operate with a no-frills philosophy centered on the belief that being a good company is a title earned through the eyes of our customers and community. Whether you are fueling at a local pump or partnering with us for commercial needs, you are experiencing decades of honest pricing and dependable service. We remain committed to the fundamentals of keeping things simple, staying consistent, and being the partner our neighbors can rely on to keep their fleets and families moving.

Send Us a Message

Get in Touch

Our team is here to help.

Office: (408) 327-4390

Sales: (916) 626-2210

Fax: (408) 327-4340

After Hours Emergency:
(408) 584-0884

Email: sales@roccf.com

Address:
955 Martin Ave,
Santa Clara, CA 9505

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